WOW! Love to see new branding Identity of Microsoft. Present last logo has completed 25 years, today new identity has started its life. Great to see that all business, product, services .etc are started looking from one family Microsoft family. As we all know that Brand is somethign which builds relation and confidence among users, this is great change to see.
Best part, though its new identity but it has familiar elements which help us to relate with Microsoft. Four Boxes which i have been seeing the day i started looking at system.
Source – http://blogs.technet.com/b/microsoft_blog/archive/2012/08/23/microsoft-unveils-a-new-look.aspx